Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Champion of Decatur, Inc. · Decatur, AL · VIN: 1C4PJXDN3SW540923

Negotiation Guide

Opening Offer

$44,940

Fair Price

$46,440

Walk Away Above

$48,390

• Recent buyers paid ~$3,614 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$45,306

Est. Invoice$46,816

Holdback (est.)$1,510

MSRP (Sticker)$50,340

Asking Price$50,340

Markup$0

Est. Dealer Margin on This Car$5,034

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$4,360

Avg Markup (Wrangler)-$2,417

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,530

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