Deal Sheet: 2026 Wrangler 4-DOOR 85TH ANNIVERSARY EDITION

Healdsburg Chrysler Dodge Jeep Ram · Healdsburg, CA · VIN: 1C4PJXDN2TW281665

Negotiation Guide

Opening Offer

$49,111

Fair Price

$50,611

Walk Away Above

$52,515

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,978

Est. Invoice$50,611

Holdback (est.)$1,633

MSRP (Sticker)$54,420

Asking Price$54,420

Markup$0

Est. Dealer Margin on This Car$5,442

Percentile100% of inventory is priced lower

Days on Lot5 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$1,218

Avg Markup (Wrangler)-$577

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$51,920 → $54,420(+$2,500)

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