Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Preston Chrysler Dodge Jeep Ram of Wilmington · Wilmington, DE · VIN: 1C4PJXDN0TW261768

Negotiation Guide

Opening Offer

$49,166

Fair Price

$50,666

Walk Away Above

$52,573

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,032

Est. Invoice$50,666

Holdback$1,634

MSRP (Sticker)$54,480

Asking Price$54,480

Markup$0

Dealer Margin on This Car$5,448

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)-$852

Avg Markup (Wrangler)-$74

% Below MSRP95%

Avg Days to Sell31 days

Avg Sold Markup-$282

Price History

Jul 1, 2026$52,980 → $54,480(+$1,500)

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