Deal Sheet: 2026 Wrangler 4-DOOR SPORT S

495 Chrysler Jeep Dodge, Inc. · Lowell, MA · VIN: 1C4PJXDGXTW323596

Negotiation Guide

Opening Offer

$43,939

Fair Price

$45,439

Walk Away Above

$47,380

• Recent buyers paid ~$3,618 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,388

Est. Invoice$45,868

Holdback (est.)$1,480

MSRP (Sticker)$49,320

Asking Price$46,320

Markup-$3,000

Est. Dealer Margin on This Car$1,932

Percentile95% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2255

Avg Markup-$3,618

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory190 vehicles

Avg Markup (All Models)-$3,735

Avg Markup (Wrangler)-$2,851

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$4,721

Price History

Jul 1, 2026$49,815 → $51,315(+$1,500)

Jul 4, 2026$51,315 → $48,315(-$3,000)

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