Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Rocky Top Chrysler Jeep Dodge · Kodak, TN · VIN: 1C4PJXDGXTW297419

Negotiation Guide

Opening Offer

$52,263

Fair Price

$53,763

Walk Away Above

$55,787

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,029

Est. Invoice$53,763

Holdback$1,734

MSRP (Sticker)$57,810

Asking Price$57,810

Markup$0

Dealer Margin on This Car$5,781

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory159 vehicles

Avg Markup (All Models)-$1,170

Avg Markup (Wrangler)-$554

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$56,310 → $57,810(+$1,500)

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