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Deal Sheet: 2026 Wrangler 4-DOOR 85TH ANNIVERSARY EDITION
Santa Maria Chrysler Dodge Jeep Ram · Santa Maria, CA · VIN: 1C4PJXDGXTW281804
Negotiation Guide
Opening Offer
$49,041
Fair Price
$50,541
Walk Away Above
$52,443
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$48,911
Est. Invoice$50,541
Holdback$1,630
MSRP (Sticker)$54,345
Asking Price$51,845
Markup-$2,500
Dealer Margin on This Car$2,935
Percentile17% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory218 vehicles
Avg Markup (All Models)-$2,370
Avg Markup (Wrangler)-$1,919
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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