Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

LaFontaine Chrysler Dodge Jeep Ram Okemos · Okemos, MI · VIN: 1C4PJXDGXTW242016

Negotiation Guide

Opening Offer

$51,374

Fair Price

$52,874

Walk Away Above

$54,637

• Recent buyers paid ~$3,526 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,760

Est. Invoice$52,452

Holdback (est.)$1,692

MSRP (Sticker)$56,400

Asking Price$53,400

Markup-$3,000

Est. Dealer Margin on This Car$2,640

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold162

Avg Markup-$3,526

Median Markup-$3,000

Best Deal-$5,500

Worst Deal-$3,000

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$4,970

Avg Markup (Wrangler)-$2,962

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$6,128

Price History

Jul 1, 2026$56,895 → $58,395(+$1,500)

Jul 4, 2026$58,395 → $55,395(-$3,000)

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