Deal Sheet: 2026 Wrangler 4-DOOR SPORT S

Red River Dodge Chrysler Jeep of Heber Springs · Heber Springs, AR · VIN: 1C4PJXDGXTW212840

Negotiation Guide

Opening Offer

$45,577

Fair Price

$47,077

Walk Away Above

$49,028

• Recent buyers paid ~$3,614 below MSRP
• Sitting 47 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,882

Est. Invoice$47,411

Holdback (est.)$1,529

MSRP (Sticker)$50,980

Asking Price$47,230

Markup-$3,750

Est. Dealer Margin on This Car$1,348

Percentile51% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory463 vehicles

Avg Markup (All Models)-$4,795

Avg Markup (Wrangler)-$3,517

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,998

Price History

Jul 1, 2026$50,725 → $52,975(+$2,250)

Jul 4, 2026$52,975 → $49,225(-$3,750)

Cheaper Wrangler 4-DOOR SPORT S Inventory

Ewald Chrysler Jeep Dodge, LLCFranklin, WI

-$10,000$44,99547d

Alm Chrysler Dodge Jeep Ram PerryPerry, GA

-$10,000$46,01547d

Key Chrysler Dodge Jeep Ram of MariannaMarianna, FL

-$10,000$50,85047d

Jensen Chrysler Dodge Jeep RamNew Ulm, MN

-$10,000$48,34047d

Terry Henricks Chrysler Dodge Jeep RamArchbold, OH

-$9,750$49,24047d

Nicholasville Chrysler Dodge Jeep Ram FIATNicholasville, KY

-$9,750$48,09047d

Summit Chrysler Dodge Jeep RamFond Du Lac, WI

-$9,500$47,48547d

Scott Evans Chry-Plym-Dod-JeepCarrollton, GA

-$9,500$51,48047d

Zeigler Chrysler Dodge Jeep of Downers GroveDowners Grove, IL

-$9,500$50,00547d

Parks IncAugusta, KS

-$9,500$47,23547d