Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Autonation Chrysler Jeep Broadway · Littleton, CO · VIN: 1C4PJXDGXSW552794

Negotiation Guide

Opening Offer

$51,900

Fair Price

$53,400

Walk Away Above

$55,360

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$51,588

Est. Invoice$53,308

Holdback (est.)$1,720

MSRP (Sticker)$57,320

Asking Price$57,320

Markup$0

Est. Dealer Margin on This Car$5,732

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$3,806

Avg Markup (Wrangler)-$3,658

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$3,922

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