Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Tate Branch Autoplex · Carlsbad, NM · VIN: 1C4PJXDG9TW247188

Negotiation Guide

Opening Offer

$52,938

Fair Price

$54,438

Walk Away Above

$56,486

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,682

Est. Invoice$54,438

Holdback$1,756

MSRP (Sticker)$58,535

Asking Price$58,535

Markup$0

Dealer Margin on This Car$5,854

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$1,618

Avg Markup (Wrangler)-$594

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$56,285 → $58,535(+$2,250)

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