Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Southern Chrysler Dodge Jeep Ram Greenbrier · Chesapeake, VA · VIN: 1C4PJXDG9SW649517

Negotiation Guide

Opening Offer

$46,660

Fair Price

$48,160

Walk Away Above

$50,115

• Recent buyers paid ~$3,614 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$46,863

Est. Invoice$48,425

Holdback (est.)$1,562

MSRP (Sticker)$52,070

Asking Price$52,070

Markup$0

Est. Dealer Margin on This Car$5,207

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory898 vehicles

Avg Markup (All Models)-$4,852

Avg Markup (Wrangler)-$3,377

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$5,592

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