Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Key Chrysler Dodge Jeep Ram of Rochester · Rochester, NH · VIN: 1C4PJXDG9SW616288

Negotiation Guide

Opening Offer

$49,915

Fair Price

$51,415

Walk Away Above

$53,370

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$49,793

Est. Invoice$51,452

Holdback (est.)$1,660

MSRP (Sticker)$55,325

Asking Price$55,325

Markup$0

Est. Dealer Margin on This Car$5,533

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory157 vehicles

Avg Markup (All Models)-$3,940

Avg Markup (Wrangler)-$3,045

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$4,713

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