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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41
Thompsons Chrysler Dodge Jeep Ram · Placerville, CA · VIN: 1C4PJXDG8TW242032
Negotiation Guide
Opening Offer
$51,673
Fair Price
$53,173
Walk Away Above
$55,174
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$51,458
Est. Invoice$53,173
Holdback (est.)$1,715
MSRP (Sticker)$57,175
Asking Price$55,675
Markup-$1,500
Est. Dealer Margin on This Car$4,218
Percentile2% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory160 vehicles
Avg Markup (All Models)-$143
Avg Markup (Wrangler)-$100
% Below MSRP53%
Avg Days to Sell20 days
Avg Sold Markup+$220
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