Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Kunes Country C of Platteville, Inc. · Platteville, WI · VIN: 1C4PJXDG8SW610188

Negotiation Guide

Opening Offer

$49,523

Fair Price

$51,023

Walk Away Above

$52,976

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$49,437

Est. Invoice$51,085

Holdback (est.)$1,648

MSRP (Sticker)$54,930

Asking Price$54,930

Markup$0

Est. Dealer Margin on This Car$5,493

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$4,474

Avg Markup (Wrangler)-$2,591

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$4,361

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