Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Sugar Loaf Chrysler Dodge Jeep Ram · Winona, MN · VIN: 1C4PJXDG7TW242023

Negotiation Guide

Opening Offer

$54,291

Fair Price

$55,791

Walk Away Above

$57,890

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$53,991

Est. Invoice$55,791

Holdback$1,800

MSRP (Sticker)$59,990

Asking Price$59,990

Markup$0

Dealer Margin on This Car$5,999

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory91 vehicles

Avg Markup (All Models)-$1,747

Avg Markup (Wrangler)$0

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$58,490 → $59,990(+$1,500)

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