Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Jeff Wyler CDJR of Columbus · Canal Winchester, OH · VIN: 1C4PJXDG7SW652285

Negotiation Guide

Opening Offer

$46,151

Fair Price

$47,651

Walk Away Above

$49,595

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$46,386

Est. Invoice$47,932

Holdback (est.)$1,546

MSRP (Sticker)$51,540

Asking Price$51,540

Markup$0

Est. Dealer Margin on This Car$5,154

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory199 vehicles

Avg Markup (All Models)-$4,102

Avg Markup (Wrangler)-$2,722

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$3,376

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