Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Jason Lewis Chrysler Dodge Jeep Ram · Sparta, TN · VIN: 1C4PJXDG6TW314720

Negotiation Guide

Opening Offer

$54,672

Fair Price

$56,172

Walk Away Above

$58,286

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$54,360

Est. Invoice$56,172

Holdback$1,812

MSRP (Sticker)$60,400

Asking Price$60,400

Markup$0

Dealer Margin on This Car$6,040

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory264 vehicles

Avg Markup (All Models)-$1,369

Avg Markup (Wrangler)-$205

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$58,900 → $60,400(+$1,500)

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