Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Elizabethton Chrysler Dodge Jeep Ram · Elizabethton, TN · VIN: 1C4PJXDG6SW653105

Negotiation Guide

Opening Offer

$48,684

Fair Price

$50,184

Walk Away Above

$52,137

• Recent buyers paid ~$3,618 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$48,681

Est. Invoice$50,304

Holdback (est.)$1,623

MSRP (Sticker)$54,090

Asking Price$54,090

Markup$0

Est. Dealer Margin on This Car$5,409

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2255

Avg Markup-$3,618

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$4,146

Avg Markup (Wrangler)-$2,813

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,717

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