Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Dewey Dodge Jeep · Ankeny, IA · VIN: 1C4PJXDG6SW617186

Negotiation Guide

Opening Offer

$48,463

Fair Price

$49,963

Walk Away Above

$51,914

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$48,479

Est. Invoice$50,094

Holdback (est.)$1,616

MSRP (Sticker)$53,865

Asking Price$53,865

Markup$0

Est. Dealer Margin on This Car$5,387

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory234 vehicles

Avg Markup (All Models)-$4,461

Avg Markup (Wrangler)-$3,533

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$5,180

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