Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Murray Chrysler Dodge Jeep Ram of Starke · Starke, FL · VIN: 1C4PJXDG6SW543512

Negotiation Guide

Opening Offer

$55,634

Fair Price

$57,134

Walk Away Above

$59,115

• Recent buyers paid ~$3,614 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$54,986

Est. Invoice$56,818

Holdback (est.)$1,833

MSRP (Sticker)$61,095

Asking Price$61,095

Markup$0

Est. Dealer Margin on This Car$6,110

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory205 vehicles

Avg Markup (All Models)-$5,092

Avg Markup (Wrangler)-$2,558

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,114

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