Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Morehart Murphy Regional Auto Center · Durango, CO · VIN: 1C4PJXDG5TW285338

Negotiation Guide

Opening Offer

$51,882

Fair Price

$53,382

Walk Away Above

$55,391

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,660

Est. Invoice$53,382

Holdback$1,722

MSRP (Sticker)$57,400

Asking Price$57,400

Markup$0

Dealer Margin on This Car$5,740

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory90 vehicles

Avg Markup (All Models)-$554

Avg Markup (Wrangler)-$267

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$54,900 → $57,400(+$2,500)

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