Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Randy Marion Chrysler Dodge Jeep Ram of Salisbury · Salisbury, NC · VIN: 1C4PJXDG5SW651202

Negotiation Guide

Opening Offer

$48,018

Fair Price

$49,518

Walk Away Above

$51,476

• Recent buyers paid ~$3,614 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$48,092

Est. Invoice$49,695

Holdback (est.)$1,603

MSRP (Sticker)$53,435

Asking Price$53,435

Markup$0

Est. Dealer Margin on This Car$5,344

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory235 vehicles

Avg Markup (All Models)-$4,035

Avg Markup (Wrangler)-$2,391

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$4,357

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