Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Landers Chrysler Dodge Jeep Ram of Norman · Norman, OK · VIN: 1C4PJXDG5SW648171

Negotiation Guide

Opening Offer

$55,376

Fair Price

$56,876

Walk Away Above

$58,846

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$54,734

Est. Invoice$56,558

Holdback (est.)$1,824

MSRP (Sticker)$60,815

Asking Price$60,815

Markup$0

Est. Dealer Margin on This Car$6,082

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory212 vehicles

Avg Markup (All Models)-$4,117

Avg Markup (Wrangler)-$2,721

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$4,457

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