Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Straub Chrysler Dodge Jeep Ram · Glen Dale, WV · VIN: 1C4PJXDG5SW563234

Negotiation Guide

Opening Offer

$48,632

Fair Price

$50,132

Walk Away Above

$52,084

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$48,632

Est. Invoice$50,253

Holdback (est.)$1,621

MSRP (Sticker)$54,035

Asking Price$54,035

Markup$0

Est. Dealer Margin on This Car$5,404

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory75 vehicles

Avg Markup (All Models)-$4,270

Avg Markup (Wrangler)-$3,313

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,669

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