Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Steve White Dodge Chrysler Jeep Ram FIAT · Hickory, NC · VIN: 1C4PJXDG4TW306681

Negotiation Guide

Opening Offer

$48,557

Fair Price

$50,057

Walk Away Above

$51,941

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,443

Est. Invoice$50,057

Holdback$1,615

MSRP (Sticker)$53,825

Asking Price$53,825

Markup$0

Dealer Margin on This Car$5,383

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory279 vehicles

Avg Markup (All Models)-$1,541

Avg Markup (Wrangler)-$447

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$51,825 → $53,825(+$2,000)

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