Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

West Herr Chrysler Dodge Jeep Ram FIAT of Rochester · Rochester, NY · VIN: 1C4PJXDG4TW279787

Negotiation Guide

Opening Offer

$53,365

Fair Price

$54,865

Walk Away Above

$56,930

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$53,096

Est. Invoice$54,865

Holdback$1,770

MSRP (Sticker)$58,995

Asking Price$58,995

Markup$0

Dealer Margin on This Car$5,900

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory623 vehicles

Avg Markup (All Models)-$998

Avg Markup (Wrangler)-$134

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$57,495 → $58,995(+$1,500)

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