Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Friendship Chrysler Dodge Jeep Ram of Johnson City · Johnson City, TN · VIN: 1C4PJXDG4TW242044

Negotiation Guide

Opening Offer

$52,942

Fair Price

$54,442

Walk Away Above

$56,491

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,686

Est. Invoice$54,442

Holdback$1,756

MSRP (Sticker)$58,540

Asking Price$58,540

Markup$0

Dealer Margin on This Car$5,854

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory178 vehicles

Avg Markup (All Models)-$1,282

Avg Markup (Wrangler)-$447

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$57,040 → $58,540(+$1,500)

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