Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Sport Durst Chrysler Dodge Jeep · Durham, NC · VIN: 1C4PJXDG4TW242030

Negotiation Guide

Opening Offer

$51,673

Fair Price

$53,173

Walk Away Above

$55,174

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,458

Est. Invoice$53,173

Holdback$1,715

MSRP (Sticker)$57,175

Asking Price$57,175

Markup$0

Dealer Margin on This Car$5,718

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory405 vehicles

Avg Markup (All Models)-$696

Avg Markup (Wrangler)-$245

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup+$6

Price History

Jul 1, 2026$55,175 → $57,175(+$2,000)

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