Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Southern Chrysler Dodge Jeep Ram Greenbrier · Chesapeake, VA · VIN: 1C4PJXDG4SW594412

Negotiation Guide

Opening Offer

$51,230

Fair Price

$52,730

Walk Away Above

$54,690

• Recent buyers paid ~$3,618 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$50,985

Est. Invoice$52,685

Holdback (est.)$1,700

MSRP (Sticker)$56,650

Asking Price$56,650

Markup$0

Est. Dealer Margin on This Car$5,665

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2255

Avg Markup-$3,618

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory898 vehicles

Avg Markup (All Models)-$4,852

Avg Markup (Wrangler)-$3,377

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$5,592

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