Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Duncan Chrysler Dodge Jeep · Rocky Mount, VA · VIN: 1C4PJXDG4SW558378

Negotiation Guide

Opening Offer

$49,638

Fair Price

$51,138

Walk Away Above

$53,094

• Recent buyers paid ~$3,618 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$49,545

Est. Invoice$51,197

Holdback (est.)$1,652

MSRP (Sticker)$55,050

Asking Price$55,050

Markup$0

Est. Dealer Margin on This Car$5,505

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2255

Avg Markup-$3,618

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory61 vehicles

Avg Markup (All Models)-$4,056

Avg Markup (Wrangler)-$3,045

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$750

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