Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Dodge Chrysler Jeep Ram FIAT of Winter Haven · Winter Haven, FL · VIN: 1C4PJXDG3TW297021

Negotiation Guide

Opening Offer

$50,636

Fair Price

$52,136

Walk Away Above

$54,098

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$50,454

Est. Invoice$52,136

Holdback$1,682

MSRP (Sticker)$56,060

Asking Price$56,060

Markup$0

Dealer Margin on This Car$5,606

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory154 vehicles

Avg Markup (All Models)-$1,549

Avg Markup (Wrangler)-$68

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$53,560 → $56,060(+$2,500)

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