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Deal Sheet: 2026 Wrangler 4-DOOR 85TH ANNIVERSARY EDITION
Swope Chrysler Dodge Jeep · Elizabethtown, KY · VIN: 1C4PJXDG3TW282616
Negotiation Guide
Opening Offer
$50,073
Fair Price
$51,573
Walk Away Above
$53,514
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$49,910
Est. Invoice$51,573
Holdback$1,664
MSRP (Sticker)$55,455
Asking Price$53,955
Markup-$1,500
Dealer Margin on This Car$4,046
Percentile100% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$2,586
Avg Markup (Wrangler)-$1,889
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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