Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Stew Hansen Dodge City Jeep · Urbandale, IA · VIN: 1C4PJXDG3TW273074

Negotiation Guide

Opening Offer

$54,081

Fair Price

$55,581

Walk Away Above

$57,673

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$53,789

Est. Invoice$55,581

Holdback$1,793

MSRP (Sticker)$59,765

Asking Price$59,765

Markup$0

Dealer Margin on This Car$5,977

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory523 vehicles

Avg Markup (All Models)-$1,470

Avg Markup (Wrangler)-$143

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$58,265 → $59,765(+$1,500)

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