Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Lithia Chrysler Dodge Jeep Ram FIAT of Santa Fe · Santa Fe, NM · VIN: 1C4PJXDG3SW561059

Negotiation Guide

Opening Offer

$47,956

Fair Price

$49,456

Walk Away Above

$51,406

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$48,020

Est. Invoice$49,620

Holdback (est.)$1,601

MSRP (Sticker)$53,355

Asking Price$53,355

Markup$0

Est. Dealer Margin on This Car$5,336

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory114 vehicles

Avg Markup (All Models)-$4,144

Avg Markup (Wrangler)-$3,014

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$3,561

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