Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Valley Chrysler Dodge Jeep Ram of Columbus · Pataskala, OH · VIN: 1C4PJXDG3SW551177

Negotiation Guide

Opening Offer

$49,030

Fair Price

$50,530

Walk Away Above

$52,483

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$48,992

Est. Invoice$50,625

Holdback (est.)$1,633

MSRP (Sticker)$54,435

Asking Price$54,435

Markup$0

Est. Dealer Margin on This Car$5,444

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$3,945

Avg Markup (Wrangler)-$2,450

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$4,171

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