Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Hill-Kelly Dodge Chrysler Jeep · Pensacola, FL · VIN: 1C4PJXDG2TW314598

Negotiation Guide

Opening Offer

$54,881

Fair Price

$56,381

Walk Away Above

$58,503

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$54,563

Est. Invoice$56,381

Holdback$1,819

MSRP (Sticker)$60,625

Asking Price$60,625

Markup$0

Dealer Margin on This Car$6,063

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory430 vehicles

Avg Markup (All Models)-$1,437

Avg Markup (Wrangler)-$83

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$58,125 → $60,625(+$2,500)

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