Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Marina Chrysler Jeep Dodge · Webster, NY · VIN: 1C4PJXDG2TW261241

Negotiation Guide

Opening Offer

$50,134

Fair Price

$51,634

Walk Away Above

$53,577

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,968

Est. Invoice$51,634

Holdback (est.)$1,666

MSRP (Sticker)$55,520

Asking Price$55,520

Markup$0

Est. Dealer Margin on This Car$5,552

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory239 vehicles

Avg Markup (All Models)-$904

Avg Markup (Wrangler)-$333

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$54,020 → $55,520(+$1,500)

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