Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Berglund Chrysler Dodge Jeep Ram · Roanoke, VA · VIN: 1C4PJXDG2TW261207

Negotiation Guide

Opening Offer

$49,841

Fair Price

$51,341

Walk Away Above

$53,273

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,685

Est. Invoice$51,341

Holdback$1,656

MSRP (Sticker)$55,205

Asking Price$55,205

Markup$0

Dealer Margin on This Car$5,521

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory179 vehicles

Avg Markup (All Models)-$1,578

Avg Markup (Wrangler)-$870

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$53,205 → $55,205(+$2,000)

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