Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Kernersville Chrysler Dodge Jeep · Kernersville, NC · VIN: 1C4PJXDG2SW659161

Negotiation Guide

Opening Offer

$47,625

Fair Price

$49,125

Walk Away Above

$51,083

• Recent buyers paid ~$3,614 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$47,736

Est. Invoice$49,327

Holdback (est.)$1,591

MSRP (Sticker)$53,040

Asking Price$53,040

Markup$0

Est. Dealer Margin on This Car$5,304

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory1163 vehicles

Avg Markup (All Models)-$4,806

Avg Markup (Wrangler)-$3,270

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,305

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