Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Bob Brady Chrysler Dodge Jeep Ram FIAT · Decatur, IL · VIN: 1C4PJXDG2SW548268

Negotiation Guide

Opening Offer

$52,502

Fair Price

$54,002

Walk Away Above

$55,963

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$52,133

Est. Invoice$53,870

Holdback (est.)$1,738

MSRP (Sticker)$57,925

Asking Price$57,925

Markup$0

Est. Dealer Margin on This Car$5,793

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$4,245

Avg Markup (Wrangler)-$563

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$6,899

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