Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Kunes C of Belvidere, Inc. · Belvidere, IL · VIN: 1C4PJXDG2SW537352

Negotiation Guide

Opening Offer

$54,944

Fair Price

$56,444

Walk Away Above

$58,412

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$54,342

Est. Invoice$56,153

Holdback (est.)$1,811

MSRP (Sticker)$60,380

Asking Price$60,380

Markup$0

Est. Dealer Margin on This Car$6,038

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$3,365

Avg Markup (Wrangler)-$2,154

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,047

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