Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Hugh White Chrysler, Dodge, Jeep & Ram · Athens, OH · VIN: 1C4PJXDG1TW326855

Negotiation Guide

Opening Offer

$50,250

Fair Price

$51,750

Walk Away Above

$53,697

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$50,081

Est. Invoice$51,750

Holdback$1,669

MSRP (Sticker)$55,645

Asking Price$55,645

Markup$0

Dealer Margin on This Car$5,565

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory55 vehicles

Avg Markup (All Models)-$1,627

Avg Markup (Wrangler)-$214

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$54,145 → $55,645(+$1,500)

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