Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Harper Jeep Ram Chrysler Dodge · Alcoa, TN · VIN: 1C4PJXDG1TW309103

Negotiation Guide

Opening Offer

$52,682

Fair Price

$54,182

Walk Away Above

$56,221

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,434

Est. Invoice$54,182

Holdback$1,748

MSRP (Sticker)$58,260

Asking Price$58,260

Markup$0

Dealer Margin on This Car$5,826

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory197 vehicles

Avg Markup (All Models)-$634

Avg Markup (Wrangler)-$419

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$56,760 → $58,260(+$1,500)

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