Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Southern Chrysler Dodge Jeep Ram Greenbrier · Chesapeake, VA · VIN: 1C4PJXDG1SW659667

Negotiation Guide

Opening Offer

$47,881

Fair Price

$49,381

Walk Away Above

$51,331

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$47,952

Est. Invoice$49,550

Holdback (est.)$1,598

MSRP (Sticker)$53,280

Asking Price$53,280

Markup$0

Est. Dealer Margin on This Car$5,328

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory898 vehicles

Avg Markup (All Models)-$4,852

Avg Markup (Wrangler)-$3,377

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$5,592

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