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Deal Sheet: 2026 Wrangler 4-DOOR 85TH ANNIVERSARY EDITION
Lakeland Motors, LLC · Lakeland, FL · VIN: 1C4PJXDG0TW307682
Negotiation Guide
Opening Offer
$47,372
Fair Price
$48,872
Walk Away Above
$50,711
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$47,295
Est. Invoice$48,872
Holdback$1,577
MSRP (Sticker)$52,550
Asking Price$50,050
Markup-$2,500
Dealer Margin on This Car$2,755
Percentile17% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory365 vehicles
Avg Markup (All Models)-$2,672
Avg Markup (Wrangler)-$2,153
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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