Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Singing River Chrysler Dodge Jeep Ram FIAT · Florence, AL · VIN: 1C4PJXDG0TW287417

Negotiation Guide

Opening Offer

$53,156

Fair Price

$54,656

Walk Away Above

$56,713

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,893

Est. Invoice$54,656

Holdback$1,763

MSRP (Sticker)$58,770

Asking Price$58,770

Markup$0

Dealer Margin on This Car$5,877

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$1,025

Avg Markup (Wrangler)-$158

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$56,520 → $58,770(+$2,250)

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