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Deal Sheet: 2026 Wrangler 4-DOOR 85TH ANNIVERSARY EDITION
New Smyrna Chrysler Jeep Dodge Ram · New Smyrna Beach, FL · VIN: 1C4PJXDG0TW282394
Negotiation Guide
Opening Offer
$49,720
Fair Price
$51,220
Walk Away Above
$53,147
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$49,568
Est. Invoice$51,220
Holdback$1,652
MSRP (Sticker)$55,075
Asking Price$52,575
Markup-$2,500
Dealer Margin on This Car$3,008
Percentile17% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory1051 vehicles
Avg Markup (All Models)-$2,756
Avg Markup (Wrangler)-$2,515
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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