Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Tate Branch Autoplex · Carlsbad, NM · VIN: 1C4PJXDG0TW247189

Negotiation Guide

Opening Offer

$52,598

Fair Price

$54,098

Walk Away Above

$56,134

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,353

Est. Invoice$54,098

Holdback$1,745

MSRP (Sticker)$58,170

Asking Price$58,170

Markup$0

Dealer Margin on This Car$5,817

Percentile100% of inventory is priced lower

Days on Lot3 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$2,142

Avg Markup (Wrangler)-$594

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$55,920 → $58,170(+$2,250)

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