Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Bertera Motors of Westfield,Inc · Westfield, MA · VIN: 1C4PJXDG0SW617071

Negotiation Guide

Opening Offer

$47,742

Fair Price

$49,242

Walk Away Above

$51,191

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$47,826

Est. Invoice$49,420

Holdback (est.)$1,594

MSRP (Sticker)$53,140

Asking Price$53,140

Markup$0

Est. Dealer Margin on This Car$5,314

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$4,631

Avg Markup (Wrangler)-$2,932

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,221

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