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Deal Sheet: 2026 Wrangler 2-DOOR RUBICON
Imperial Valley Chrysler Dodge Jeep Ram · Imperial, CA · VIN: 1C4PJXCN9TW239866
Negotiation Guide
Opening Offer
$52,914
Fair Price
$54,414
Walk Away Above
$56,462
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$52,659
Est. Invoice$54,414
Holdback$1,755
MSRP (Sticker)$58,510
Asking Price$57,010
Markup-$1,500
Dealer Margin on This Car$4,351
Percentile92% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory182 vehicles
Avg Markup (All Models)-$2,959
Avg Markup (Wrangler)-$1,882
% Below MSRP99%
Avg Days to Sellnull days
Avg Sold Markup$0
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